Simon Holmes is a creative leader and designer building distinctive brands and teams at scale.

As Senior Director at Expedia Group, he established and leads its internal Brand Studio - bringing together strategy, design, and creativity to shape how some of the world’s biggest travel brands show up globally.

Early in his career, he was part of the founding teams at both Mother Design and The Sunshine Company, developing a multidisciplinary approach that merges innovation-led strategy with a deep appreciation for craft.

His work spans global brands and cultural entertainment, including adidas, ASOS, Augustinus Bader, Coca-Cola, Harrods, IKEA, Nike, and Samsung.